Best In the Business

I am proud to be supported by outstanding partners who share my passion for fishing and the outdoors. Their commitment fuels my journey on the water and helps me compete at the highest levels.

Sound, Science & Survival: How Fish Use Sound

And how Livingston’s EBS Technology™
is changing the way we fish

Underwater, vision is limited, and smell can take a long time to travel. But sound? Sound is immediate. For fish, sound detection is not just a helpful tool; it's a matter of survival. In the aquatic world, the ability to detect sound is how fish locate prey, avoid predators, communicate with one another, and navigate murky or deep environments.

While many anglers are fixated on
color patterns and lure shapes, science has long shown that fish “hear” first, react fast, and strike based on vibration and acoustic cues. This natural sensitivity to sound is what makes Livingston Lures EBS™ (Electronic Baitfish Sound) Technology one of the most revolutionary tools in modern fishing. Copyright © 2025 Livingston Lures.

We have been in the business for a long time. Our friendly, experienced and knowledgeable staff are boaters and anglers themselves. That means we enjoy doing what we sell and service and have the knowledge to advise you on your adventures. Our large boat inventory allows us to provide our customers the right boat for their needs. Our NO HAGGLE NO HASSLE way of selling takes the pressure off you, so we can become friends and find the right fit for your needs. “Service after the Sale” is the motto of our 5-Star Dealership Certification Rating. Come in and see the difference!

Mission, Vision, Values

Our Mission: Fueled by our passion for the water and our customer's boating experience, we provide the most reliable and intuitive propulsion solutions and are committed to be the best partner for our stakeholders.

Our Vision: Delighting customers by providing the best engine and propulsion solutions for the world's most demanding environments.

Our Core Values:

Integrity - We will conduct ourselves at the highest level of ethical standards. We do what we say, and say what we do.

Customer Centricity - We listen to customers and provide them with superior products and services.

Sustainability - We promote the sustainable use of resources in both the development and manufacture of products, and in the communities and environments where our products are produced and used.

Product & Service Leadership - We provide innovative, high quality products and services that deliver reliable, easy to use solutions and drive passion for our brand.

Employee Engagement - We foster a culture that promotes excellent performance through; safety, continuous improvement, teamwork, inclusion, and growth.